Land via Growth — AI-First Growth / PLG
A landing wedge into the AI-Native initiative. Enter through Growth and Product on the Click Tax, then expand to Product and Engineering on the AI-Native story.
PLG solved access: anyone can sign up. It broke on outcomes: few actually get value, because we handed users tooltips instead of solutions and tours instead of outcomes, and left them paying the Click Tax. AI-First Growth adds the agentic layer that captures intent and automates execution, collapsing a 30-click workflow into a single prompt.
Sequence
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LinkedInPresenceEngage on a recent post about activation or onboarding. No pitch, just show up.
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EmailThe observationSubject: your [product] onboardingSorry for the cold note. I ran [product] through a quick teardown and counted [N] clicks to the first real outcome, most of it walked through tooltips.
AI-First Growth collapses that to a single prompt. I can show you exactly where the clicks pile up on [product].
Want me to send it over?
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Follow-upDeliverSend the teardown, or run clicktax.ai on their product and share the result.