Clickstream tells you where users went. It can't tell you what they were trying
to do. Conversational Analytics reads the conversation itself.
What you want to know
Traditional analytics (clicks)
Conversational Analytics (intent)Reads intent
What did users want to do?
Inferred from page paths and dwell time.
✓User Intent classified per conversation: Action Request, Information Request, Reported Issue, Feature Request.
Did the product deliver?
Bounce and exit rates. Still guessing.
✓Resolution Status per conversation: Resolved, Unresolved, or Escalated.
What's missing?
Surveys and support tickets.
✓Agent Gap split into Action Gap (capability missing) vs Knowledge Gap (information missing).
How do users feel?
Not measurable from clicks.
✓User Sentiment estimated per conversation: great, good, or negative.
What changed this week?
Manual cohort pulls.
✓Trend indicators on every metric vs. the previous period.
What happened right before?
Heatmaps, if you set them up.
✓Session Replay of the user's screen with conversation events overlaid.