Outreach Plays
AI-Native is the spine — a company-level, AI-First initiative owned at the CEO/CTO level that trickles down into product, growth, engineering, and CX. It is the story for every senior buyer, including the VP Product / CPO.
Each play is a landing wedge: a way into that same company-wide initiative through a different org, with a different first observation. The wedge gets us in; the AI-Native story expands the deal across Product and Engineering. Copy the template to add or revise one.
| Wedge | Enter via | Trigger | Grows to | Proof | Status |
|---|---|---|---|---|---|
| AI-First Growth / PLG | Growth / Product (VP Product, PM) | DAP (Pendo, WalkMe, Whatfix, Appcues) |
Product + Engineering | MixMax, Vidmob | Proven |
| AI Onboarding | CX / Success leader | onboarding & activation outcomes | Growth + Product | in market | Testing |
| AI-Native (direct) | Engineering / CTO | AI-build (AI hires, recent AI launch) |
down into the org | Optibus (CTO-led) | Proven |
Traction today: two tracks work — Growth/Success that grew into Product and Engineering, and Engineering/CTO (Optibus). The CX wedge is the one we are testing next.
House style: plain text, one idea, one sharp observation, soft close. Stack signals to rank accounts. No observation, no send.
Operations: Tooling · Measurement.